Sooin's Digital Design: September 2011

Fonts are a complete assortment of type of one style and size. Fonts are expressive, they have personality and are a powerful communication tool. Letter styles are very important in design. They are an identifier of a company, an organization, an event, a band, style of clothing, or tv show... Font styles are so powerful, they can control the way we think and perceive about something.

Typography is the art and technique of arranging type, type design, and modifying type glyphs. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning).

We are going to explore the power of font choice and various applications of typography in design

9 different fonts
They all have different character like our personality:)

The Elements of Design ( please drag the white spot)are the language of the visual arts. This introduction focuses on the elements that are most relevant to two-dimensional (flat) art works. Other elements include point, motion and elements related to three-dimensional art such as mass and volume. There are line, color, texture, form and shape.

Line - the path of a point.

Line is a form with width and length, but no depth. Line is characterized by length and direction(s). Artists use lines to create edges, the outlines of objects. Lines are also used to create perspective, and dominant directional lines are often adopted to create a sense of continuance in a composition. Line can be very simple, suggesting only abstraction, or it can suggest form even through simplicity.

Line as Value

Lines or crosshatching can also be used to create areas of grey inside a drawing. These areas of darker shading inside a figure, called areas of value, can give a more three-dimensional feeling to an object.
Pic:Marguerite Smith drawing-crosshatching

Pic:Marguerite Smith drawing-crosshatching

Color

Color occurs when light in different wavelengths strikes our eyes. Objects have no color of their own, only the ability to reflect a certain wavelength of light back to our eyes. As you know, color can vary in differing circumstances. For example, grass can appear gray in the morning or evening or bright green at noon. Colors appear different depending on whether you view them under incandescent, florescent or natural sunlight. Colors also change according to their surroundings. You can see this by looking at the color squares below - the reddish outline box is the same color in all the examples.

pic: color boxes

Texture

Texture is the surface quality of an object. We experience texture when we touch objects and feel their roughness, smoothness or patterns. Texture is the artist's way of mapping these tactile impressions on to the two-dimensional picture. Texture is created by varying the pattern of light and dark areas on an object. Notice how the areas of light and dark give the impression of depth to the image below.

Texture is the surface quality of an object in a tactile sense. Texture is captured in a two-dimensional plane by varying the pattern of light and dark areas on an object. Textures are described by word such as rough, silky, or pebbly.

Shape

A shape is an enclosed object. Shapes can be created by line, or by color and value changes which define their edges.
shapes can be created by enclosing line, or by color and value changes which define edges. Form and shape can be described as either organic or geometric.

Organic forms are typically irregular in outline, and often asymmetrical. Organic forms are most often thought of as naturally occurring.
Geometric forms are those which correspond to named regular shapes, such as squares, rectangles, circles, cubes, spheres, cones, and other regular forms. Architecture is usually composed of geometric forms. These forms are most often thought of as constructed or made.